Showmax Tanzania Shaka Ilembe Post
For Showmax Tanzania's Women's Month campaign, I designed a vibrant, ethereal image of Nandi from Shaka Ilembe, surrounded by pink clouds and glitter. The goal was to commemorate Women's Month as well as promote the show in a bold manner that connected with the audience.
Problem
Showmax Tanzania needed a visually engaging social media post of Nandi to celebrate International Women's Month. The design had to stand out on social media and resonate with the audience.
Source Image
Solution
I used Adobe Firefly’s generative AI to create the pink clouds, then imported them into Photoshop for retouching. I adjusted the colour saturation, blended the edges, and added subtle gradients to create a dreamy effect. I combined the retouched clouds with the original image of Nandi, using color grading to ensure her figure harmonized with the pink background. I also added glitter effects and other ethereal elements to enhance the overall impact of the design. After completing this step, I integrated the text to finalise the concept.
Outcome
The design was noted for its visual effect and beauty, thus a standout in Showmax Tanzania's Women's Day campaign. It succeeded in capturing attention, increasing brand recognition, and adding to the campaign's overall engagement.
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